MerlinsMart started in 2014 with a simple standard: if it's not something we'd want to receive as a gift, it doesn't make the shelf. That standard hasn't changed.
Officially licensed collegiate seasonings are where we're putting our energy right now. LSU and Alabama are live, Auburn is next, with more schools and more collections on the way. But collegiate isn't the whole story. We're foodies first, and MerlinsMart is built to grow into more food and gift categories over time, always held to the same bar: quality ingredients, thoughtfully sourced, worth giving.
We still ask the same question we did in 2014: would we gift this ourselves? If the answer's yes, it earns a spot in the MerlinsMart lineup.