What's In The Box

MerlinsMart Roll Tide Rub jar, Alabama officially licensed BBQ seasoning

Roll Tide Rub

Hatch red chile, smoky paprika and a hint of brown sugar. Great on chicken, pork, burgers and roasted potatoes, or mixed into a dip.

Explore this flavor

Shop the 2-Flavor Gift Set

MerlinsMart Rammer Jammer Rub jar, Alabama officially licensed BBQ seasoning

Rammer Jammer Rub

Smoky chipotle and honey sweetness in a bold barbecue rub. Great on ribs, chicken and burgers, and on chickpeas roasted until crisp.

Explore this flavor

Shop the 2-Flavor Gift Set

Alabama tailgate BBQ scene, hero banner

Roll Tide. Ready to Grill.

Three-Jar Gift Sets

Know exactly which one you want? Get three jars of your favorite blend in one gift box.

Rammer Jammer Rub 3-Count Gift Set

Rammer Jammer Rub 3-Count Gift Set

$44.99
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Roll Tide Rub 3-Count Gift Set

Roll Tide Rub 3-Count Gift Set

$44.99
Coming soon · Notify me

Two-Jar Gift Sets

Two jars of one favorite blend. Perfect for gifting or trying something new.

Alabama 2-Flavor Gift Set

Alabama 2-Flavor Gift Set

$34.99
Coming soon · Notify me

Rammer Jammer Rub 2-Count Gift Set

Rammer Jammer Rub 2-Count Gift Set

$34.99
Coming soon · Notify me

Roll Tide Rub 2-Count Gift Set

Roll Tide Rub 2-Count Gift Set

$34.99
Coming soon · Notify me

Frequently Asked Questions

Is this officially licensed by Alabama?

Yes. Every product on this page is officially licensed University of Alabama Crimson Tide merchandise.

What flavors come in the Alabama Gift Set?

The 2-Flavor Gift Set includes Roll Tide Rub (Memphis-style paprika, Hatch red chile, brown sugar) and Rammer Jammer Rub (smoky chipotle, honey, paprika).

What can I use these seasonings on?

Both are all-purpose barbecue rubs, great on ribs, chicken, pork, burgers and vegetables. Away from the grill, mix them into dips, gravy or chili, or toss them with chickpeas or potatoes before roasting.

Who is this a good gift for?

Any Alabama fan who grills, tailgates, or hosts. It's a great fit for Saturday game days, alumni gatherings, graduation parties, or holiday gifting. The gift sets are boxed and ready to give, no wrapping required. If they wear crimson and white on game day, this is for them.

How spicy are these?

Both lean mild to medium, built for bold, smoky-sweet barbecue flavor rather than heat. Rammer Jammer Rub has the most kick from its chipotle peppers, balanced by honey.