Privacy policy

Last updated: August 28, 2026

This Privacy Policy describes how MerlinsMart ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase at merlinsmart.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We may collect the following categories of information when you visit, browse, or make a purchase on our Site:

  • Contact and order information — your name, billing and shipping address, phone number, and email address, collected when you place an order or sign up for updates.
  • Payment information — payment is processed directly by our e-commerce platform, Shopify, and its payment processor. We do not store your full credit card or payment account numbers ourselves.
  • Order and transaction history — the products you purchase, return, or inquire about.
  • Device and usage information — your IP address, browser type, and how you interact with the Site, collected automatically through cookies and similar technologies.
  • Communications — information you provide when you contact us for customer support or otherwise.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping, returns, and exchanges;
  • Communicate with you about your order, account, or customer support requests;
  • Send you marketing emails about new products, restocks, or promotions, where you have signed up to receive them — you can unsubscribe at any time using the link in any marketing email;
  • Maintain the security of the Site and prevent fraud;
  • Understand how visitors use the Site so we can improve it; and
  • Comply with applicable law.

Cookies and Analytics

Like most e-commerce sites, we use cookies and similar tracking technologies to operate the Site (for example, to keep items in your cart) and, where enabled, to understand Site traffic and measure the performance of our marketing. This may include tools such as Google Analytics, Meta (Facebook/Instagram) advertising tools, and similar analytics or advertising services. These tools may collect information about your visits to this and other websites and use it to serve you more relevant ads. You can control cookies through your browser settings, and where required by law, we will provide a cookie consent option on the Site.

How We Share Your Information

We do not sell your personal information for money. We do share information with:

  • Shopify, which hosts our Site and processes payments and orders on our behalf;
  • Shipping and fulfillment providers, to deliver your order to you;
  • Our email marketing platform (Klaviyo), if you have signed up to receive marketing communications from us;
  • Analytics and advertising service providers (such as Google or Meta), where such tools are active on the Site, for the purposes described above; and
  • Law enforcement or other parties, where required by law or to protect our rights, property, or safety, or that of our customers.

These service providers are only permitted to use your information as needed to provide their services to us.

Your Privacy Rights

Depending on your state of residence, you may have rights under state privacy laws (such as California's CCPA/CPRA and similar laws in other states) to know what personal information we hold about you, request its deletion or correction, or opt out of certain uses of your information, including for targeted advertising. To exercise any of these rights, contact us using the information below. We will not discriminate against you for exercising your privacy rights.

Children's Privacy

The Site is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security and Retention

We use reasonable administrative and technical measures to protect your information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We retain your information for as long as necessary to fulfill the purposes described in this policy, including to comply with our legal and tax obligations.

Where This Policy Applies

This Site is operated in and intended for customers in the United States. If you are visiting from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will post any changes on this page and update the "Last updated" date above.

Contact Us

If you have questions about this Privacy Policy or would like to exercise any of your privacy rights, please contact us at support@merlinsmart.com.